The new Tesla Cybertruck is super-fast and bullet-proof—but who is it for? An expert analyzes the design
One notable aspect of the Cybertruck’s design is its lack of brand consistency with other Tesla models. While it is common for pickup trucks to have a different design from other vehicles made by the same company, the Cybertruck stands out even among Tesla’s lineup.
During the Cybertruck delivery event, Musk revealed that the decision to go with the angular shape was largely due to the material choice of high-strength stainless steel. This material made the manufacturing process more challenging but allowed Tesla to create a bullet-proof truck, which was shown in a live stream demonstration.
However, this focus on bullet-proofing compromises the vehicle’s safety in terms of pedestrian protection. The Cybertruck’s high mass and hard stainless steel structure pose a risk in collisions with lighter vehicles and pedestrians. As a result, the current design of the Cybertruck would not meet pedestrian safety standards in Europe.
In contrast, European cars are designed to deform and absorb impact to reduce harm to pedestrians. Tesla’s Model 3, for example, features pedestrian-focused technology such as a detection system and active bonnet.
The article raises the question of who the Cybertruck is intended for beyond early adopters, celebrities, and influencers. It may not appeal to Tesla’s existing environmentally-conscious customer base, and its capabilities as a bullet-proof tank raise concerns about its potential misuse.
While the Cybertruck may have its unique selling points, including its futuristic design and bullet-proof features, its departure from Tesla’s previous design values and safety considerations raises questions about its target audience.